Claims:"Kajal eye liners are formulated to mimic the ultra-soft texture of the indian eye darkener of the same name.
The luscious formula is silky smooth and glides on perfectly, without dragging across the most fragile skin around the eye area. Delivers bold, clear, true color that blends easily and beautifies. "-Stila.com
Texture: Extremely creamy, almost to fault. Glides on very easy with no tugs.
Blendabilty: Can easily be blended just by the swipe of a pinkie.
Smell: Slight crayon scent.
Lasting Power: This is were I was disappointed. The longest the true color stayed on was up to 3 hours max when applied to waterline. After 3 hours it faded alot. I used a peachy pink shadow to set and it stayed on up to 4 hours on my waterline with the true color. After 4hours the same fading happened but it more noticeable. The shadow actually stayed on longer then the pencil.
Overall: The product really worked with my skin tone and made my eyes brighter with less notice-abilty of a white liner. It is one of the creamiest eyeliners I have ever used. However the staying power is just not there. For $18 I would prefer to my NYX white liner.